{"id":874,"date":"2020-08-29T08:06:15","date_gmt":"2020-08-29T12:06:15","guid":{"rendered":"https:\/\/encompass-digital.com\/?p=874"},"modified":"2020-11-14T19:54:59","modified_gmt":"2020-11-15T00:54:59","slug":"opt-in-advertising-industry-urges-texas-to-reject-restricted-privacy-approach","status":"publish","type":"post","link":"https:\/\/encompass-digital.com\/pt\/opt-in-advertising-industry-urges-texas-to-reject-restricted-privacy-approach\/","title":{"rendered":"Opt-In: Advertising Industry Urges Texas to Reject Restricted Privacy Approach"},"content":{"rendered":"
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https:\/\/www.networkadvertising.org\/sites\/default\/files\/final_response_to_texas_privacy_council_survey_8.21.2020.pdf<\/span><\/b><\/a><\/o:p><\/span><\/p>\n

 <\/o:p><\/span><\/p>\n

“The Texas Privacy Council should be mindful of unintended side effects of a legislative approach that places unreasonable restrictions on digital advertising and relies too heavily on opt-in consent; instead of burdening consumers, have strong data privacy protections based on a clear set of prohibited practices that put consumers at actual and concrete risk.”<\/o:p><\/span><\/p>\n

Relevance to Business Activities:<\/span><\/strong><\/o:p><\/span><\/p>\n

·        <\/span><\/span><\/span>data governance<\/span><\/b><\/a> and privacy notice<\/span><\/b><\/a> considerations:<\/span><\/o:p><\/span><\/p>\n

o   <\/span><\/span><\/span>legislation:<\/span><\/strong><\/o:p><\/span><\/p>\n

§  <\/span><\/span><\/span>the Council should be mindful:<\/span><\/o:p><\/span><\/p>\n

§  <\/span><\/span><\/span>of unintended side effects from any legislative approach in Texas:<\/span><\/o:p><\/span><\/p>\n

§  <\/span><\/span><\/span>such as placing unreasonable restrictions on digital advertising\"Risk\" – such an outcome would detrimentally impact both:<\/span><\/o:p><\/span><\/p>\n

§  <\/span><\/span><\/span>consumers who demand ad-supported digital content; and<\/span><\/o:p><\/span><\/p>\n

§  <\/span><\/span><\/span>businesses who provide these products and services.<\/span><\/o:p><\/span><\/p>\n

§  <\/span><\/span><\/span>that there are already several privacy protections afforded through federal legislation, including:<\/span><\/o:p><\/span><\/p>\n

§  <\/span><\/span><\/span>COPPA<\/span><\/b><\/a>;<\/span><\/o:p><\/span><\/p>\n

§  <\/span><\/span><\/span>HIPAA<\/span><\/b><\/a>;<\/span><\/o:p><\/span><\/p>\n

§  <\/span><\/span><\/span>FCRA<\/span><\/b><\/a>;<\/span><\/o:p><\/span><\/p>\n

§  <\/span><\/span><\/span>GLBA<\/span><\/b><\/a>; and<\/span><\/o:p><\/span><\/p>\n

§  <\/span><\/span><\/span>VPPA<\/span><\/b><\/a>.<\/span><\/o:p><\/span><\/p>\n

§  <\/span><\/span><\/span>it is inherent that reasonable practices are permitted:<\/span><\/o:p><\/span><\/p>\n

§  <\/span><\/span><\/span>while helping prevent unreasonable practices to protect consumers from concrete harms.<\/span><\/o:p><\/span><\/p>\n

§  <\/span><\/span><\/span>any laws enacted to supplement these federal sectoral regimes should:<\/span><\/o:p><\/span><\/p>\n

§  <\/span><\/span><\/span>clearly define and prohibit practices that put consumers at actual and concrete risks;\"Control\" and<\/span><\/o:p><\/span><\/p>\n

§  <\/span><\/span><\/span>preserve the benefits to individuals and the economy that result from the responsible use of data.\"Control\"<\/span><\/o:p><\/span><\/p>\n

o   <\/span><\/span><\/span>opt-in consent:<\/span><\/strong><\/o:p><\/span><\/p>\n

§  <\/span><\/span><\/span>proposals relying too heavily on opt-in consent for data collection would unfairly shift the privacy burden to consumers:<\/span><\/o:p><\/span><\/p>\n

§  <\/span><\/span><\/span>who should not be tasked with deciphering data-sharing arrangements prior to reading digital content or downloading an app.\"Risk\"<\/span><\/o:p><\/span><\/p>\n

§  <\/span><\/span><\/span>consumers should instead be able to rely on strong data privacy protections based on a clear set of prohibited practices;\"Control\"<\/span><\/o:p><\/span><\/p>\n

§  <\/span><\/span><\/span>there is a need to distinguish sensitive personal data from other data that drives digital advertising and poses less privacy risks;\"Control\" and<\/span><\/o:p><\/span><\/p>\n

§  <\/span><\/span><\/span>no other State has yet enacted a comprehensive data privacy law requiring consumers to opt in to business processing or uses of all personal information:<\/span><\/o:p><\/span><\/p>\n

§  <\/span><\/span><\/span>calls for Texas to be the first State to adopt such a restricted approach should be rejected.<\/span><\/o:p><\/span><\/p>\n

 <\/o:p><\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

https:\/\/www.networkadvertising.org\/sites\/default\/files\/final_response_to_texas_privacy_council_survey_8.21.2020.pdf   “The Texas Privacy Council should be mindful of unintended side effects of a legislative approach that places unreasonable restrictions on digital advertising and relies too heavily on opt-in consent; instead of burdening consumers, have strong data privacy protections based on a clear set of prohibited practices that put consumers at actual and concrete… Continue a ler »Opt-In: Advertising Industry Urges Texas to Reject Restricted Privacy Approach<\/span><\/a><\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-874","post","type-post","status-publish","format-standard","hentry","category-consulting"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t